Fans in the Palm of Your Hand – How athletes are using mobile devices to build their brand


December 2, 2015 2:15 pm - 2:50 pm

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Courtnee Westendorf
Adonal Foyle
Scott Shirley
Mike Lynch

‌• Discover why mobile technology has enabled athletes to connect with their fans on a more personal level.

‌• Having constant access to smartphones and tablets also means that athletes can immerse themselves in social media both on and off the field. What are the keys for athletes to maximize the value of social media without causing controversies from a messaging standpoint?

‌• Observe how athletes are utilizing mobile technology as a platform to connect fans with their favorite charitable causes.