The Interactive Fan – Why micro-moments are the next wave in fan engagement

December 2, 2015 4:00 pm - 4:30 pm

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Cathal Conlon
Jonathan Lacoste

  • Understand what “micro-moments” are and how they can innovate a team’s fan engagement strategies through mobile devices.
  • Break down the keys to a successful “micro-marketing” campaign both during the season and over the offseason.
  • Get an inside look at how the New England Revolution used “micro-marketing” campaigns to increase ticket sales and fan engagement opportunities through cross-device, post-click marketing experiences.