Scanning the Future – Breaking through the obstacles of mobile ticketing

December 2, 2015 11:50 am - 12:30 pm

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Michael Shaw
George Waterstraat
Colin Evans

‌• Discuss why leagues, teams, and venues are having trouble convincing their fans to embrace mobile ticketing.

‌• Hear the issues that mobile ticketing can place on season ticket holders that are looking to sell their tickets on either primary or secondary markets.

‌• Determine the best metrics for measuring the success of mobile ticketing implementation and learn how this data can be used to adjust your ticket sales strategies.