#winning – Why mobile redefines the playbook for social media success

December 2, 2015 1:30 pm - 2:15 pm

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Dennis Rogers
Josh Baird
Brendan Kamm
Eric Orvieto

‌• Explore how sports industry stakeholders are balancing the integration of live streaming apps like Periscope and Meerkat into their social media campaigns without violating broadcast restrictions.

‌• Share best practices for pinpointing who your fans are on mobile and what types of social media content they respond to most favorably.

‌• Investigate how the rise of wearable devices are influencing the social media strategies of leagues, teams, broadcasters, and content providers.