Chief Marketing Officer, Arizona Coyotes
Pierce joins the Coyotes from the United States Olympic Committee (USOC) where for the past eight years he served as the Managing Director, Marketing & USOC Productions.
He led a team in the strategy development and execution of USOC digital media, broadcast and marketing activation programs that helped grow the Olympic brand, build engagement among fans and offered opportunities for sponsor activation. Pierce managed the USOC’s relationship with NBC Sports, helping NBC maximize its Olympic rights across advertising sales, marketing, affiliate sales, production, and programming divisions.
From 2000-2006, Pierce spent six years at The Walt Disney Company as the organization’s Director of Marketing & Creative Content. Pierce led marketing and communications for the Disney Regional Entertainment division of The Walt Disney Company and helped build the ESPN Zone brand, leading a talented team that developed programs to create and enhance guest/fan interest in the ESPN Zone restaurant concepts. In 2004, he was selected to lead the development of the marketing plan and grand opening of the World of Disney store in midtown Manhattan.
Pierce also worked for the Miami Marlins from 1996-2000, managing season ticket new sales and renewals and then serving as the team’s Director of Marketing. In addition, he was a Project Manager with the Atlanta Committee for the Olympic Games from 1994-1996 creating consumer interest in the 1996 Olympic Games’ soccer competition held at five cities outside Atlanta.