Head of Sports Partnerships, Groupon
Michael M. Shaw is the Head of Sports Partnerships and Business Development for GrouponLive. GrouponLive is the source for daily deals on live entertainment across the US and Canada. As the Head of Sports, Michael is responsible for driving the sports business, focusing a significant portion of his time on increasing ticket sales, creating experiential opportunities, and introducing teams and venues to a new marketplace of fans.
Since joining Groupon in 2013, Michael has served as a key liaison to a portfolio of business partners including the NBA, MLBAM, International Speedway Corporation, Atlantic Coast Conference, Levi’s Stadium, Relevent Sports, and the NCAA. He negotiates, executes, and manages single-event and multi-year partnerships with professional and college sports leagues and teams, as well as sports firms and agencies.