CEO, Digital Mind State
Mike Johns is one of North America’s foremost management consultants, public speaker, writer and thinkers on humanizing technology into everyday life. He founded Digital Mind State, a Marketing & Technology Management consultancy firm specializing in the global convergence of mobility, digital communications, and cross-platform marketing.
Through Digital Mind State, Johns worked with Finnish company Flowd in successfully evaluating and addressing market assessment, sales and marketing effectiveness, go-to-market strategies, and new business operating models. He’s conducted global consulting for Chinese based Hansun Technology and the development of an Android powered set top box for US distribution. His guidance led to the creation of new concepts that increased user engagement, grew content distribution opportunities, and added new revenue streams. Other successful long-term projects involved technology-enabled engagement solutions, standards, product marketing, evangelism, and new client development for Fortune 500 clients including HTC, Coca-Cola, T-Mobile, Nokia, Microsoft, Rockstar, and Jamba.
Johns focuses his efforts on helping his clients develop and implement a strategic vision. The vision is served by wireless broadband, technology innovations, and mobile services together with multimedia content and next generation applications to create compelling analog/digital experiences that especially appeal to today’s always-on and connected generation. Each strategic visions is defined with the ultimate goals of increasing point-of-purchase impulse buying, enhancing customer loyalty, increasing brand recognition, and expanding new revenue streams within B2B and B2C customer bases.